OUR WORK

The Mazatlán Tourism Board has been a long-time client. Each year, Veronica coordinates and executes presentation dinners for Canadian travel agents across the country. Representing Mazatlán, she shares the latest updates about the destination, provides effective sales tools to drive bookings, delivers key messages in support of the destination’s international public relations strategy, and builds meaningful connections with some of Canada’s top-performing travel agents.

The program includes events in Vancouver, Kelowna, Edmonton, Calgary, Regina, Saskatoon, Winnipeg, Montreal, and Toronto.

In 2024, Veronica invited and coordinated a press trip to Mazatlán. The group included writers from La Presse, Vancouver Is Awesome, Dine and Destinations, and Yahoo News, among others. The trip showcased the destination’s iconic attractions as well as new experiences.

The itinerary was designed to attract a new generation of visitors seeking fun, unique experiences, culture, sun and beach, and exceptional cuisine—all in one destination.

Huatulco is a sun-and-beach destination in southern Mexico. This smaller destination attracts a significant number of Canadian visitors each winter season, and its market share has grown in recent years.

​

Each year, Veronica coordinates seminars in Canada for representatives of the Huatulco Hotel Association. These representatives travel to various Canadian cities to promote the destination and engage with the travel trade.

As part of Mazatlán’s annual marketing program, Veronica coordinates and executes presentation dinners in markets where there are currently no direct, non-stop flights to the destination. The objective is to reduce barriers to selling Mazatlán and, as demand increases, encourage airlines such as Delta and American Airlines, as well as tour operators like Apple and Sun Country, to introduce new routes.

In each city, Veronica engages with groups of travel agents, delivering insightful presentations that highlight the destination’s value and opportunities.

Another fascinating aspect of Veronica’s work is conducting research for a variety of clients and topics. This ranges from analyzing media perception of a particular organization or initiative to assessing country conditions or significant events in Latin American countries.

The resulting reports are used to develop public relations strategies, craft responses to pressing issues, or guide interviews to gather further details about a specific incident.

Veronica has been an accredited interpreter and translator for the Immigration and Refugee Board of Canada since 2010. Over the years, her interpretation and translation work has expanded to include other agencies and organizations, including:

• Canada Border Services Agency

• Immigration, Refugees and Citizenship Canada

• Immigration lawyers and consultants

 

Veronica provides interpretation services for examinations at ports of entry and airports, interviews, refugee hearings, admissibility hearings, detention review hearings, minister’s delegate proceedings, and private or legal aid consultations with clients.