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Mazatlan in Canada

.Tourism is one of our strongest portfolios. Since 2017, we have supported Mazatlan's Destination Marketing Office's efforts to promote the destination in priority markets in Canada and USA. By producing and presenting B2B events for travel agents, we can increase the visibility and demand for the destination. Our events in Toronto, Montreal, Calgary, Edmonton, Victoria, Vancouver, Langley, Abbotsford, Minneapolis, and Los Angeles have been greatly successful.

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Canada 150+ by City of Vancouver

We coordinated the communications and marketing efforts for the City of Vancouver's Canada 150+ celebration. Unique in Canada, this festival celebrated Indigenous art, culture, heritage, and history. over 400k people attended more than 30 events across the city.

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BC Wines Strategy

In 2018, a dispute between the premiers of Alberta and B.C. led to a temporary ban of B.C. wines. We collaborated with Wines of British Columbia to prepare an appropriate response to this on-going crisis affecting the livelihood hundreds of people in the industry.

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In Depth Research

Behind a great media relations and communications strategy there is research that helps shape them. Since 2012 we have provided strategic media, market, and public opinion research for Iconic Strategies. Our research includes an in-depth analysis of issues and topics that matter. We create targeted news media databases, and identify opportunities to increase client’s visibility.


Pacific Sunsets

Phenomenally successful and well attended events for travel agents to promote Mazatlan, Ixtapa Zihuatanejo, Huatulco, and Manzanillo. Destinations that saw an increase in their presence and recognition in the Canadian market.

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Destination Mexico

For over five years Veronica was the public relations executive for the Mexico Tourism Board in B.C., Alberta, Saskatchewan, and Manitoba. During this period, the number of Canadians visiting Mexico each tripled. Strategic actions included from media relations to press trips, crisis, and event management, among others.

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